After I had my first daughter, like a lot of moms, I went through a lot of change. New mom in NYC without my family or support system, with a major case of post partum depression. Figuring out all the things she "needed" was such a chore. There were convenient bundles for all personal care baby items (diapers, wipes, lotion, soap, you name it), but there wasn't anything as convenient for baby clothing. I would spend hours on my phone, swiping through site after site after site. I bought every must-have baby item, but as I watched the one-time wear pieces pile up as my daughter grew (very quickly), I knew there had to be a better and more sustainable way to shop.

Between the gender normative pink clothes and the flower-crown, sepia-toned "insta-ready" imagery geared exclusively towards moms (why are moms the only ones shopping? Dads shop too), I thought why isn't this easier for just the basics?

And so Cubbiekit was born: to make your first year just a little easier, so you can spend less time on your to-do list, and more time on baby's bucket list.

Welcome and nice to meet you!

- Salwa