About Us

Convenient Delivery. Better Basics. Conscious Consumption.

Because buying new doesn't have to be bad for the planet.

Our Story

Just your average parents

After I had my first child, like many new moms, I went through a lot of change. On top of my new identity and responsibilities, I was inundated with all of the choices and options when shopping for basic essentials. Figuring out all the things she "needed" was such time consuming endeavor. There were subscriptions for almost everything, but not everyday clothing. I would spend hours on my phone, swiping through site after site, mix and matching the perfect capsule collection she could wear for just those 3 months.

Between the gender normative options and the “Insta-ready” marketing geared exclusively toward moms (dads are shopping too!), I wondered why it was so hard to find just the basics. Especially high-quality, ultra-soft ones that were accessibly priced, but also being made thoughtfully, with the environment and an ethical supply chain in mind. I wanted to buy new, but do it responsibly. And so Cubbiekit was born: to take shopping for better basics off your to-do list, so you have time for baby's bucket list.
Welcome! Thanks for stopping by. -Salwa

happy parents with two kids

Our Mission

Our mission is to create happier parents and a happier planet. Our goal is to responsibly make new clothes for your little one, while diverting baby clothing from polluting landfills and providing the quality and convenience busy parents value. That means no more time wasted from trying to pick between a bunch of super similar items with a million tabs open for just the basics to match with the random selection you got from that one guest at the baby shower. No need to shop every few months for the same dang thing over and over again. No more worrying about the impact on the planet, or unfair labor practices. Buying new doesn't have to be bad.

We're here to simplify (dare we say, automate) the process, and do it responsibly.